Saturday, 17 May 2014
First steps to new life
Hello people ,
I am back again :D
this time , thankfully after longer time period so ,
Anyways !
I have joined HR department of Bank Of Baroda as an Intern today , and it was my first day !
Frankly , though learning about HR was always my dream but i was heck , sooooo nervous as i was the only trainee in the HR department of my city. I was scared , what if i did mistakes and there is no one like me ! NOT a single trainee , all experienced HR people were there.
It was a hectic day but all went well , i enjoyed my work , though it was hectic.
Though i always wanted to be in teaching line and even now i want to teach HR to young people but then , i kind of enjoyed the work , environment was positive , people there were so welcoming.
Seems like i m in a new phase of life and i am loving it !
love being occupied and busy !
Its so late in the night but all thats going in my head is "HR"
rofllllll ...!! I have gone mad ! who behaves like that?
of course only me :p
WONT BORE YOU ALL MORE WITH THIS ONE...HAHA
GOOD NIGHT
-
Kitty
Saturday, 3 May 2014
Some tips on Brand management
Do not go for too many extensions in a brand as it would scatter the name of the brand rather than making it strong !
Do not go for too much contraction in a brand , as after a point of time it would be like a rotten thing to the customers with no change for ages. Brand contraction more than needed would restrict growth !
There should be a balance between extension and contraction.
Being in profit doesn't only need the best product , its not enough in brand management .
Brand positioning can make you win the race even with the second best product if placed smartly in the minds of the targets .
There is a law in branding which talks about mortality .
If a brand is dying and you know it cant be saved then don't try it ! Let it die in peace because you cant save it , its better to loose a brand rather than ruining its name further more !
If a brand wins the perception of targets , than you need to relax and realize that you have won the race already !
Perception in the minds of people is the refection of value of a brand !
-
Kitty
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